BMW, North America of Woodcliff Lake, N.J., tapped Matlock Advertising and Public Relations, Atlanta, as its new multicultural agency of record. Billings or the other finalists were not released. Matlock succeeds Washington Daniel Advertising, Chicago, who won the account in June 2000. BMW is also enhancing its existing relationship with Publicis Sanchez & Levitan, Miami, for Hispanic advertising.
Nokia is in the late stages of a review for its domestic business-to-business advertising account. A handful of agencies are in the final round of the review. The Richards Group of Dallas, which handles general-market advertising for Nokia, was not asked to participate in the review. According to Nielsen Monitor-Plus, Nokia spent $48 million on total advertising last year.
Pfizer sent out requests for information and capabilities to 23 agencies for its Zyrtec, Zoloft and Bextra prescription drug brands. The competing agencies are divided into two groups - eight roster agencies, including those that handle Pfizer's pharmaceuticals, corporate and consumer divisions, and 15 non-roster shops. Pfizer's roster shops include Cline Davis & Mann, Merkley Newman Harty, TBWA\Chiat\Day, and Lyons Lavey Nickel & Swift; The Zyrtec, Zoloft and Bextra accounts became available after Pfizer parted with Interpublic's Deutsch.
Virgin Atlantic Airways has launched a search for a new ad agency in the U.S., as it splits with CMG Communications in New York. Managing the search is New York consultancy Roth Associates. Virgin Atlantic, which is based in Norwalk, Connecticut, hopes to select a new creative agency by May.
Satellite radio network XM has placed its $50 million plus account in review. TBWA\Chiat\Day was XM's first agency, launching the brand at the end of 2000. The marketer is looking for an East Coast-based agency and the review will include media. Campbell-Ewald Detroit is currently working on a TV, print and direct-marketing campaign backing GM's installation of XM in select cars.
Fallon, Minneapolis, is dropping out of the pitch for American Legacy Foundation's $65 million anti-smoking ad account. The remaining contenders are Campbell-Ewald and its sibling Martin Agency, Wieden & Kennedy, Goodby, Silverstein & Partners and sibling GSD&M; Arnold Worldwide, and Crispin Porter Bogusky.
At least four agencies are competing for creative duties on Virgin Mobile USA's estimated $50 million account. Delaney in San Francisco has handled the account since November 2001, when they won the assignment to create a campaign for the service launch.
Tyco International is holding two separate reviews to select agency partners for an image campaign likely to launch in the second half of the year. One of the reviews is for a branding specialist to help Tyco with its overall image. Among those competing are Enterprise IG; Lippincott Mercer; Interbrand and Wolff Olins; Futurebrand, and Landor Associates, San Francisco. A cut to 6-8 semifinalists is expected in the next month. Decisions in both reviews are scheduled for mid-year.
Latinus Group Media has named Bodkin Associates as their agency of record for their LaGuia publications. LaGuia is a widely distributed Spanish-language news and lifestyle magazine. Over the past several years, LaGuia has established a prominent role among members of the U.S. Hispanic community.
AstraZeneca announced it will consolidate the majority of its creative services assignments within the resources of two major holding/parent companies, Publicis Groupe and WPP. WPP and Publicis, both of which have maintained long-term working relationships with AstraZeneca, were among nine full-service agencies across seven major networks and two independent agencies that had been servicing the legacy companies. Outside of these two networks, Grey and Interpublic will continue with their current assignments, including new product launches.